So I called my studio the SwishaHouse,” Watts says of how he developed the name of his company. When I started slowing my mixes down, instead of calling them screw mixes, I called them Swisha mixes. The label began by distributing mixtape series such as before da kappa,after da kappa,choppin em up,and fuck action (which featured chopped and screwed versions of r & b music). Swishahouse was founded in north Houston in the late 1990’s by Michael 5000 Watts and OG Ron C as a response to the popularity of chopped and screwed music from houston’s south side. “Major with out a major deal!” That was and still remains the core of independently operated record label SwishaHouse’s mission statement. SwishaHouse is a Houston, Texas-based independent southern rap record label.
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